Identity System
Before you build anything — a website, content, campaigns — you need to know who you are, what you stand for, and how you sound. This system gives you that clarity.
What's included
Every deliverable is designed to be actionable, repeatable, and ready to use across all your channels.
We define exactly what you sell, who it's for, and why it matters — in language your audience immediately understands. No jargon, no fluff. A clear market position that separates you from competitors.
3–5 core messaging pillars that anchor everything you say — on your website, in emails, on social. Plus a library of hooks (headlines, openers, angles) you can reuse across all content.
A documented voice system: how you sound, what words you use (and avoid), formality levels, emotional register. Includes "on-brand vs off-brand" examples so anyone writing for your brand stays consistent.
Your origin story, mission, and vision — structured as a narrative that can be adapted for your About page, pitch decks, investor conversations, or press. Written to feel human, not corporate.
How it works
A focused call (30–45 min) where we extract your core signals: what you do, who you serve, what makes you different, and what's not working today.
We analyze your market, competitors, and audience language patterns using AI-assisted research. This informs every decision in the system.
We build your positioning, messaging pillars, voice rules, and narrative — all documented in a clean, usable format. No 80-page PDFs. Just what you need.
You receive the full system with a recorded walkthrough explaining how to use each piece. One round of refinements included.
Who this is for
- ✓ Can't explain what you do in one sentence
- ✓ Sound like everyone else in your market
- ✓ Are about to build (or rebuild) a website
- ✓ Need to brief writers, designers, or agencies
- ✓ Want content to feel consistent, not random
- ✗ You need a logo or visual identity (this is verbal only)
- ✗ You want someone to run your social media
- ✗ You're looking for a full rebrand with rollout
Ready to define your identity?
One payment. Full system. Delivered in 5–10 days.